About Alex Ziff

Alex Ziff


I understand the challenges that face small business owners, and the balance between investing in one’s business and career, and saving for life’s big events and retirement. My background is running and owning a fashion retail business – I still own a children’s shoe store.


I began my career in Financial Services in 2010 and have gained extensive experience both as a financial advisor since then. I moved my business to SJP in 2015, when I had gained in depth knowledge of the industry.

During this time, I have gained expertise in many areas of financial planning in order to help my clients and their families to achieve their financial goals. I firmly believe in building strong long term relationships with my clients and conducting regular reviews to take account of their changing circumstances.

I am fortunate to have a wonderful family; my wife Emma, three children, three step children, and nine – yes, NINE dogs. The house can get noisy and busy, but I love the way it is!

I’m a lifelong Tottenham fan and season ticket holder and my other passion is playing and listening to music, and going to gigs

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The Partner Practice is an Appointed Representative of and represents only St. James's Place Wealth Management plc (which is authorised and regulated by the Financial Conduct Authority) for the purpose of advising solely on the Group’s wealth management products and services, more details of which are set out on the Group’s website www.sjp.co.uk/products. The ‘St. James's Place Partnership’ and the titles ‘Partner’ and ‘Partner Practice’ are marketing terms used to describe St. James's Place representatives.

Alex Ziff Financial Planning Ltd is registered in England and Wales, Number 10251482. Registered Office: 59 Hampstead Way, London, NW11 7DP.